The year 2022 has passed. The New Year is a time to sit back and make an action plan for this year. As in recent years, sustainable development with the environment is a trend that has been and will continue to grow strongly. Especially in the current world situation, when oil - the main raw material for plastic production, in many parts of the world today is not enough for energy production and heating
Impressive color rendering of ingredients
This is a reflection of the culture of transparency in packaging and products. Especially with products that are consumed directly into the human body such as food and drink. The packaging is decorated with images with a fresh and cheerful drawing style. Designs like this not only attract the attention of those who want to know the ingredients but they can also be used to distinguish between flavors or types of products.
These designs are often cartoonish, and youthful as a way to recall childhood memories and bring positive energy. Designs are usually bright, bold colors with squiggly lines. This makes them more attractive and playful
This design uses large, smooth, seamless lines to increase curiosity and encourage consumers to pick up the product to examine it. Of course, the so-called wrap-around pattern doesn't just stop at the front. The design is intended to express the desire to be free, not constrained, and go against common sense.
As mentioned, wrap motifs have the effect of seamless attracting the eyes of shoppers, especially when the products are arranged so that they form the most line on the shelf. The attraction of this design lies in the seamlessness, consistency, and tenderness of the lines
Express product images creatively
The product image on the package is a common sight on the package. This is a common occurrence, it gives shoppers a sense of the product inside. In 2023, it is expected that these images will become more ambiguous. They will be expressed through abstract images, geometry and shapes.
The general idea is to use those images to refer to the product instead of putting the product image on the packaging. In doing so, the perception and expectation of the product inside is entirely based on the imagination of the shopper. The result is products with unique, innovative designs.
Sticker book style
This is a design style that attracts the attention of people who have experienced their childhood in the 1990s. The design mainly uses bright colors and is identified by the distance between the images. This style simulates the shape of sticker books - sticker books - where people often paste stickers in a random, messy way. All of that brings carefree, unrestricted energy.
And just as designs create nostalgia, designs consumers of a happier, easier reminder, simpler time. Creates fun and temporarily pulls people out of their current situation.