Creating an exceptional experience for the consumer doesn't stop with the purchase. With e-commerce, packaging and shipping goods to customers are equally important.
This is one of the steps that can increase the chances of customers returning to support your store. This only works when the marketing plan works right from the start.
Packaging is also part of the product
However, many businesses and stores do not focus on packaging other than designing for advertising campaigns. This makes the packaging lose the opportunity to do the job of a brand identity. This can be done by creating a link between the design of the packaging and the brand, or in other words, making customers look at the packaging and immediately recognize it as the product of the business. Business should start now. Check out your current packaging and follow these suggestions to make it more representative of the brand and more memorable in the eyes of consumers.
What is retail packaging?
In a word, retail packaging is packaging that serves to sell and interact directly with customers in many different ways.
When buying at physical stores, the packaging is responsible for protecting the product. Besides, the packaging also provides consumers with the necessary information. Its main purpose is to attract customers' eyes and make the product inside more attractive. Shopping bags used to store selected products are also a type of retail packaging.
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Shopping bags at retail stores/supermarkets
With online shops, retail packaging includes all kinds of packaging when shipping. These types of outer packaging are usually designed to protect goods during transit. In this case, make sure the packaging does its job and the design elements represent your brand. And be sure to match the different types of packaging used.
Successful packaging is sure to shape and elevate your brand. Since customers interact with your brand first through the packaging, it is important to consider how the packaging represents your brand.
So, how to use packaging to create a brand identity?
When designing your packaging, consider what it says about your brand. The information on the packaging will be absorbed by consumers, increasing their awareness of the brand. Design accents will also convey to customers the core of the business. You can't call yourself a luxury brand when you don't care or create enough great experiences for your customers.
Packaging should be original and should highlight the brand. Determining the position of enterprises in the race for environmental protection and sustainable development is also extremely important. And creating a good design can take a few patterns. But when done right, they help promote your brand further and build a lasting relationship with your customers.
And to help you create the right design, here are some tips:
Different products should have different size packaging
With a brand with more than one product, when selling, you may have to use different sizes of packaging depending on the product and the number of customers ordering. Make sure the packaging has enough space to hold the product without moving around a lot inside. Having a package the right size shows gratitude and attention to detail. The possible packaging size also contributes to saving the smallest materials and protecting the environment. Besides, the small size and volume will also reduce the shipping cost. Using multiple layers of packaging to better protect products is also a solution
Design both inside
Design the inside of the packaging
With a carton box, it is recommended to design both the outside and the inside of the box. Inside is where customers see when opening the box. Having more internal design has the potential to enhance the customer experience. And at the same time an opportunity to promote the brand. This internal design can be anything from patterns to product manuals or brand communication…
Regardless of the purpose, quality must come first
Still remember, what customers want is quality. Product quality and, by extension, packaging. Perishable packaging that does not protect the product inside will leave customers with a bad impression. Thereby forming a bad prejudice against the brand. Packaging must be durable enough to serve its original purpose: to protect the product.
Create a fun “unboxing” experience:
On today's social networking platforms, unboxing video clips have been increasingly popular. Creating an enjoyable unboxing experience turns consumers themselves into a powerful marketing channel for your business. And to achieve that requires careful calculation. Every detail from packing, and arranging products inside must be perfect. Only then, your packaging and products will be attractive. You can also add thank you card templates, product demos, etc. to keep customers engaged with the packaging and products.
On and after shipping, your packaging acts as a form of advertising. The name/logo printed on the outside of the package will make people see it interesting, and increase the rate of inquiry and order. With physical stores, it's even more important to have a shopping bag with the store's name on it. They easily increase brand awareness in the minds of even passers-by.
When creating a new packaging design, you should not immediately mass-produce it. First, start with a small amount. It is helpful, to experiment with them for errors by checking for tactile and visual sensations. Make sure the new packaging achieves the desired business effects while maintaining high quality. This is an important step, showing the professionalism of the brand. And be ready to make changes as soon as something goes wrong. Although the customer cannot see these steps, they will still benefit from it when the finished packaging is on the market.