Packaging is an essential aspect of any product, and as we approach 2023, the packaging industry is undergoing significant changes. In this article, we will explore the top packaging trends to watch out for in 2023 that will transform the way we package and present our products. 1.    Sustainable packaging: Sustainability...

Designing packaging for your product is crucial for its success. Packaging plays an important role in attracting customers and communicating your brand message. However, there are some common mistakes that businesses make when designing packaging that can impact the product's success. In this article, we'll discuss the top mistakes to...

Since packaging is a critical touchpoint on the Shopper Journey, our clients often ask what role brand positioning should take in packaging design – or conversely, what role packaging design should take in brand positioning.  (Blog 16 January 2023 ) https://blog.prs-invivo-group.com/what-is-the-role-of-brand-positioning-in-packaging-design.