Custom Plastic Film Shrink Packaging Bottle PVC Heat Shrinking Sleeve Wrap Label beverage bottle shrink label

Heat shrinkable film label is a film label printed on plastic film or plastic tube with special ink. During the labeling process, when heated (about 70°C), the shrinkable label will quickly follow the outer contour of the container. Shrinkable, close to the surface of the container, heat shrinkable film labels mainly include shrink sleeve labels and shrink wrap labels.
Heat shrinkable film label is a film label printed on plastic film or plastic tube with special ink. During the labeling process, when heated (about 70°C), the shrinkable label will quickly follow the outer contour of the container. Shrinkable, close to the surface of the container, heat shrinkable film labels mainly include shrink sleeve labels and shrink wrap labels.
The shrink sleeve label is a cylindrical label made of heat-shrinkable film as the base material after printing. It has the characteristics of convenient use and is very suitable for special-shaped containers. Shrink sleeve labels generally require the use of specialized labeling equipment to apply the printed sleeve to the container. First, the labeling equipment opens the sealed cylindrical sleeve label, which may sometimes need to be punched; next, the sleeve label is cut to a suitable size and sleeved on the container; and then heat treatment using steam, infrared or hot air channels , so that the sleeve label is tightly attached to the surface of the container.
Due to the high transparency of the film itself, the label has bright color and good gloss. However, because it must be shrunk during use, there is a disadvantage of pattern deformation, especially for products printed with barcode logos. It must go through strict design and printing quality control, otherwise the barcode quality will be unqualified after the pattern is deformed. Shrink wrap labels can be applied using conventional labeling equipment, which requires the use of adhesives and higher temperatures. During the shrinking process, since the adhesive at the overlapping part of the film will generate stress, it is better to use hot melt adhesive.
The heat shrinkable film label is a part of the label market, which is growing rapidly, and its market share is expanding. A bright spot in the label printing industry. It is predicted that the domestic heat shrinkable film market will grow at a rate of more than 20% in the next five years.
The food industry is the largest market for shrink packaging. Heat shrinkable film is widely used in the packaging of various fast food, lactic acid food, beverages, small food, beer cans, various wines, agricultural and sideline products, dry food, native products, etc. The customer base of the shrink film label market is mainly some large fast-moving consumer goods companies, such as Procter & Gamble, Unilever, Shanghai Jahwa, etc., whose products are in large batches and require long-run live printing. The initial investment of gravure printing is high, but the high durability of gravure plate and the relative low cost make it the first choice for shrink film printing. Moreover, the graphic part on the printing plate is concave, so a solid ink layer, bright colors and rich layers can be obtained.
With the promotion of flexographic printing, some shrink films are also printed by flexographic printing, especially PE materials that cannot withstand too much tension, and most of them use CI-type flexographic printing machines. In the non-food field, the application of heat shrinkable film labels is also increasing day by day, such as labels and bottle caps, seals, cosmetics, pharmaceuticals, daily chemical products, stationery, kitchen supplies, daily necessities, etc. At the same time, it has been widely used in ceramic products, tea sets, mechanical parts, building materials and transportation materials.